Herald photo by David Rossiter Placards showing Mind Blowing Facts are presented at the Economic Development Lethbridge launch of a marketing initiative designed to raise community awareness about the quality and quantity of business success in the city and region during a presentation at AirTech Heating and Air Conditioning Tuesday.

Dave Mabell
LETHBRIDGE HERALD
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For 10 years, it's been promoting our city across the land.
But now, Economic Development Lethbridge has launched a local campaign. It's reminding southern Albertans about the many success stories created by business people here.
"Lethbridge is recognized and respected as a vital player in the provincial and national marketplace," said Cheryl Dick, the agency's chief executive officer, kicking off the campaign. It's time to highlight some of the business and educational community's achievements, she added.
To mark its 10th anniversary, she said EDL has launched a new website - www.successinlethbridge.ca - and has started a promotional series in local news media. Video interviews, business links and selections from EDL's "Mind Blowing Facts" promotion will be part of that initiative, she said.
The Lethbridge Herald is one of the media companies taking part.
"As we learn more about the success stories in our community, I believe we will see many reasons why it's an exciting time to be in Lethbridge," said Mayor Rajko Dodic, vice-president of the EDL board. "Lethbridge has a steady, sustained growth that contributes to a successful business environment."
One of those successes, Dick said, is Airtech Heating and Air Conditioning - the site for Tuesday's announcement. Like EDL, it's also grown and diversified since it was founded 10 years ago.
Dick also saluted groups and organizations which are collaborating in the promotion.
"It is the participation of our numerous partner organizations and associations that makes the stories we tell so robust and well-rounded," providing a wealth of facts and figures.
Along with the Lethbridge Chamber of Commerce, the college and the university, those include the Downtown BRZ, the Chinook Country Tourist Association, the Lethbridge Construction Association and the Canadian Home Builders Association -Lethbridge.
Dick said other companies and organizations who'd like to add their stories are invited to call the EDL office and ask for Jaylene Ulmer.