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Last Updated: Jul 2nd, 2008 - 20:21:03
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If Ipsos Reid calls to pick your brain during the next couple of weeks, Mayor Bob Tarleck is hoping you’ll be available.
The survey giant is conducting a 15-minute telephone survey to ask people what they value most about Lethbridge — is it police presence, infrastructure, recreation and culture or something else? The results are one of the tools used by city council to shape the budget every three years.
“It’s terribly important for the city to gauge just what services are important to citizens,” Tarleck said.
“And it’s not the only measurement. Before we undertook the budget process last time we held a community consultation forum.”
The Community Values Survey will run May 21-31. Callers will identify themselves as working for Ipsos Reid. The poll is taken every three years, Tarleck said, and has always provided valuable insight into residents’ priorities.
“It will tell us just what sort of community people want Lethbridge to be,” he said.
“From our last survey, there was a very clear indication that police services are valued very, very much, as were fire and ambulance. People obviously value safety and security.”
Tarleck said the June 2005 survey also showed residents cherish the public library, city parks, recreation programs and cultural activities.
“We want to find out where citizens think we should be directing more attention and where they think we should perhaps be directing less attention.”
The target is to reach 400 people. Those who want to take part but don’t get a phone call can dial 1-877-324-5120 to complete a survey. Information gathered in this way will not be included in the random survey results, but will be reviewed by council as additional information for consideration.
“Through their tax dollars, people make a significant investment in the community,” the mayor said. “This is a better way to understand community priorities as we move into a new three-year budget cycle. It allows the city to understand how its performance is changing from term to term, and measure the progress we are making in achieving the goals of the community.”
Results will be reported to council at its regular meeting Sept. 2.
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